CI is proud to support Child Rescue Alert, who have launched a nationwide campaign to get the public to sign up for Child Rescue Alerts - which are activated when a child goes missing and the police believe that their life is in imminent danger. 

To sign up for Child Rescue Alerts, simply text the word HERO and your post code to 85080*. When an alert is sent, the receiver is advised to keep their eyes and ears on the ground. It could make the difference in saving a child's life.

Stephen Fry, who is a patron of the charity and stars in the new campaign, said: “I am delighted to be the animated face of this campaign. I believe that Child Rescue Alert should be a national institution – something for everyone to find out about and sign up to. It reminds me of a fire extinguisher – everyone should have one ready to use at a moment’s notice but we all hope that we will never need it.”

The Chief Executive of the charity Missing People, Jo Youle, said: “Time and again at the charity we see communities rally together when a local child goes missing. Child Rescue Alert is thankfully not issued often – it’s for the most vulnerable of children going missing. We are asking everyone to join us and register to be alerted as soon as possible if a child goes missing in their communities.” 

For more information, visit the Child Rescue Alert website.

* Texts to register cost your standard network text message rate. Obtain bill payer's permission before registering